As I have already written in the last article, the employers seek certain keywords in each and every cover letter. Take, for example, a random job advertisement, and you will be able to spot what the employer looks for in the potential job candidates.

I can assure you that a close match between yours and your employer’s skills and experience will boost your chance to get the interview and fill in the desired job spot.

This point of view will build upon my job experience as an expert in direct sales. I have a detailed knowledge of the qualities and characteristics of each commodity and product that I offer for sale. I know my clients in person. I am familiar with their needs. Consequently, it is much easier to offer precisely what they happen to require. Both parties are content. The client has received exactly what he needed. I am satisfied with my new successful sale.

Let us transpose the job seeker, his cover letter, and the employer into the above framework. The job seeker is, in a way, a seller who needs to convince the employer (the buyer) that his cover letter (his personal qualities and skills) is superior the competitors` commodities, services, and products (the faculties of the other candidates for the particular job position).

Now, who knows your skills and abilities better than yourself? It is quite clear that we do not have the professional resume writers in mind. That is naturally you.

Just read carefully the text of the job position that you intend to apply for. Have a look at the advertisement and identify the keywords. When they coincide with your experience, qualities, and skills – bingo! You already know what to include in your cover letter!

The potential employer does not seek an employee in view of his appearance, posture, etc. (perhaps, people who appear on television or populate the fashion shows make an exception). Usually, the employer will try to identify such skills and strengths of yours that make a contribution to his company!

The next article will expand on skill types. I will focus on how many skill categories can be differentiated.

Picture:Adam Foster|Codefor