The last couple of articles that I wrote aimed to explain the meaning of keywords in the process of cover letter writing. I do not intend to spread pieces of advice reminiscent of “What to cover and exclude from a cover letter”. I will gladly leave this task to the professional resume writers.

I have already mentioned that I specialize in the sphere of sales. In view of my position, I will demonstrate to the readers how I could search for keywords in my field.After I’ve read the advertisements, I switched on the printer and printed them out. I took a pen and moved on to underline all words that are keywords in my view. They will definitely serve the purpose of the cover letter that I’m writing. This is example from ten advertisements. See the result below:

Brand management

Business development

Campaign management

Competitive analysis

Competitive contract award

Competitive product positioning

Consultative sales

Customer loyalty

Customer needs assessment

Customer retention

Customer satisfaction

Customer service

Global sales

High-impact presentations

Incentive planning

Indirect sales

International sales

International trade

Line extension

Margin improvement

Mass merchants

Multichannel distribution

Direct sales

Distributor management

E-business

E-commerce

Emerging markets

Field sales management

Fulfillment

Global markets

Multichannel sales

Negotiations

New market development

New product introduction

Product development

Product launch

Product life cycle management

Product line rationalization

Product positioning

Profit and loss (P&L) management

Profit growth

Promotions

Public speaking

Revenue growth

Revenue stream

Sales closing

Sales cycle management

Sales forecasting

Sales presentations

Sales training

Solutions selling

Strategic market planning

Tactical market plans

Team building/leadership

Trend analysis

It isn’t that difficult, right?

Now, I would like to shift the focus to another point. When you write your cover letter or resume, ask yourself these three questions:

“Why should we hire you?”

“What are your strengths?”

“How do you see yourself contributing to our company?”

That`s what employers think.

Their answers + the keywords that you borrowed from the advertisement will give you a decent idea and a direction as to what you can write.

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