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There is no doubt that one of the most hardest thing in circumstances of an economic crisis is t keep your current clients and to make the professional relation you have with them even more stronger than before. In every thick book about marketing or an advertisement you will find a passage that the loyal client are 100 times more valuable than the new one. And this statement is absolutely supported in the practice- it is more easily to work with someone with who you have already establish a strong professional relation. Just keep calm and your rationality, be creative and follow the advices down the article.
So on the topic of the day is the question how to keep the loyal clients out of your rivalry.
1) Make a suggestions
It is a crucial for your work to be as much as possible creative in your job. Do not let the client to be substituted from your rivalry. Create something new, offer him your new innovative ideas and show him that you are not a serial “performer” who is going to do his job, without any creativity. Make researches, read a lot on the topic, be active and there is no way to send away your established clients.
2) Take a keen interest in your niche
Always make some researches and try to find out what will be best for your clients. Keep on eye on the newest trends and try to put them in your projects. Be a part of his business, not only a developer. Do not forget that you both depend of each other and any failure will be not only a failure for one side, it will be a failure for both sides.
3) Improve the project and correct the mistakes
If there are any mistakes, weak points and etc. try to make a formula with which you are going to solve them. Do not forget, not even for a minute that his business is in particular your business, too. Create a good marketing plan and with the correct advertising plan you can make wonders.
4) Use “we”, instead of “you”
If you mainly use “our project”, “our job”, “our aims” and etc. the client will notice this and will be more confident than before. The trust between each of you becomes stronger and he is starting to feel as a part of the team. The sense of responsibility is now not only on your shoulders- the employer is also a part of this.
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