If you have ever been on a search for a job, it is likely that you have at some point written a cover letter, with which you have applied for a job of your choice. Probably, you used a ready template for a “universal” type of cover letter, where all you need to do is fill in your own details, and you can use it to apply for virtually any position at any company.
The Targeted cover letter, on the other hand, allows you to specifically address the position you are applying for, as well as the motivation and reasons for being interested in stepping into this position.
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